Google rewards websites with optimized searchable content. Our clients are living examples.
Our approach to Search Engine Optimization (SEO) blends the technical aspects of SEO (CMS optimizations, bytes, waterfalls, paint, etc.) with an intuitive user experience.
Ongoing analytics and relevant optimized content ensure that we deliver best-in-class strategies for an organic online presence.
In other words, we leave no stone unturned in striving to secure a foothold for your website on the first page of Google.
Your website needs to meet more than 200 ranking factors to quality for page-1 on Google. That’s a lot of SEO signals!
Not only do we know what those ranking factors are, but we also know how to factor them into our SEO strategies (which are unique for every business website).
Additional efforts to pursue that prime real estate assigned to snippets and the knowledge graph, takes a level of wizardry that eludes most business owners. But we gotchu!
If your website doesn’t address these factors, and you don’t know how to address them, we’d love to help.
Between our enterprise-level discovery tools, our analytics savvy to read between the lines, and our in-depth familiarity with Google, our clients enjoy the best possible advantage for being optimally indexed and attracting organic traffic to their business.
Everything from technical elements, internal and external links, content quality, search quality, page quality, mobile needs, ‘needs met’ guidelines, overall user experience, and everything in between, goes into each custom SEO campaign.
The hallmark of a great website is to attract and convert visitors AND win links from other websites AND be rewarded by Google with optimal search rankings for implementing their user signals.
In striving for these outcomes, our SEO blueprint utilizes cutting-edge SEO tactics and includes some fundamental steps:
Our prime reason for being in business is to be successful at what we do. Since the very nature of what we do involves working with other people’s websites and/or online business, we measure our success by how well we move the needle for our clients’ online presence.
In other words, we only succeed when our clients succeed. That means everything to us.
If you find value in business relationships that ensure ongoing business growth, our monthly retainer is designed to provide ongoing support (website maintenance, social media marketing, SEO, PPC), eliminating interruptions in any progress gained from our initial project. Regular audits keep us both on track for ongoing sustainability. (You also have the option of receiving monthly audits and choosing between DIY corrections or utilizing our in-house specialists.)
Google is the world’s dominant search engine, boasting an 88% market share (Bing (7%) and Yahoo (3.5%) are the next largest search directories). Understandably, we use Google’s ranking factors to optimize all of our websites. Alternative search directories use results from one of the main search giants to power their own listings, so we don’t optimize for them unless a campaign will benefit directly from it.
Optimizing a website for search is a multi-faceted effort, prioritized by your business goals. There’s not a clear-cut answer without knowing more about your business.
Ask yourself what you want to be known for, what kind of customers you want to cater to, and how much of a budget (or personal time) you have to allocate to reach those goals.
All SEO is intended to produce the same results – to make your business (or store) more visible in the search result listings and attract customers. SEO involves all the same steps for product-based websites as service-based websites, but with a different focus. The end goals remain the same.
Technical SEO focuses on site architecture and web vitals – all the structural elements that give Google unfettered access to your content. This aspect is often overlooked and arguably the most confusing to DIY-ers. Think of technical SEO as an invitation to Google to crawl, index, and rank your website.
This is the first thing we do with new clients. We’ll also invite prospective clients to complete the form at the top of this page for an abbreviated version of an SEO report. Alternatively, you can reach out to us via our contact page to request further information.
Elite Digital Marketing provides Search Engine Optimization (SEO) marketing services in the local Edmonton area, as well as globally. We help businesses increase their customer database by increasing their organic online presence through a variety of website optimization strategies including SEO, Google Ads management, website design, digital marketing, and social media marketing.