Is SEO For Dentists Important?
Dentists Near Me
It’s pretty well-known by now that significantly more people are using the internet to research local businesses than ever before. If your website isn’t ranking for high-intent keywords like “dentists near me”. Your website will need to rank for these terms in order to draw in new clients that aren’t familiar with your business.
Branded vs. Non-Branded Searches
What is a branded search?
A branded search means people are searching your business specifically. i.e. xyz dental clinic + teeth cleaning.
What is a non-branded search?
A non-branded search is when people are not searching for any specific dental clinics i.e. dentists near me.
Which is more valuable?
Your website should be on the first page of Google if you search for your businesses name exactly. If it is not showing up for a branded search then it is a big indication that the website is unoptimized and is missing easy leads. If you’re missing out on “non-branded” searches, then you’re missing new customers that haven’t heard of your business, or are not thinking of your business.
Non-branded searches require strategy and expertise to rank for them. This is because your business will be instantly competing with similar businesses that may not be near you physically. However, these types of searches are the most effective way to grow your business and gain new clients with out having to manually reach out to them.
Why Is SEO For Dentists & Dental Clinics So Crucial?
If you have a dental website, you will be competing for local traffic. National traffic is fairly irrelevant to most dental sites since you have to physically be present at the clinic. Dental practices also typically have very high marketing budgets since acquiring new customers is so important to their survival. So if most general dental clinics are competing for the same thing, how do you get out ahead of your competition?
Google My Business Profile (Local SEO)
Your Dental Website
How effective is your website, is it easy to navigate? Can customers find the booking form easily? There are lots of questions to ask when the initial audit takes place. We’ll definitely see opportunities to improve your website. This can be anything from the layout, to how fast it loads. Many people take websites for granted and they think that “just having” a website is good enough. This is far from the truth, websites need to be cared for, nurtured, and improved upon.
Google Ads (PPC Leads)
The dental website is a highly-competitive space which means costly leads. However, with the right purchasing managing your account your cost-per-lead can be significantly lowered and you can turn a profit. One of the most obvious ways to use PPC spend is for emergency dental customers. Someone experiencing extreme oral pain and discomfort will want relief now instead of later.
Social Media Platforms
Online Reviews
Elite Digital Has Competitive SEO Experience
The industries below are incredibly competitive and it takes serious skill to rank for the first page of Google.
Our Holistic Approach to Dental SEO
Our approach to Search Engine Optimization (SEO) for dentists blends the technical aspects of SEO (CMS optimizations, bytes, waterfalls, paint, etc.) with an intuitive user experience.
Ongoing analytics and relevant optimized content ensure that we deliver best-in-class strategies for an organic online presence. This is especially important for a competitive industry, such as dentistry.
In other words, we leave no stone unturned in striving to secure a foothold for your website on the first page of Google.
Consultative Discovery Sessions
One of the first things we do with new clients is learning about their goals and expectations. This allows us to plan a measurable roadmap and anticipate key performance indicators (KPIs). During this session, we’ll determine the level of attention you’re looking at for your online business.
Build or Audit Your Website Presence
Every successful online business begins and ends with a website. Why? Because your customers are searching Google for solutions to their problems, not social channels. We want your website to be mobile-friendly, SEO-friendly, and user-friendly for the best possible search rankings.
Technical SEO
We conduct an in-depth analysis of every aspect of your online presence, accompanied by an actionable strategy for improvement. Essential characteristics include navigation and site structure, structured data, mobile content, site speed, crawlability, indexation, links, canonization, and optimization of various file types.
Local SEO
Improve the visibility of your online presence with optimal search rankings for locally targeted search terms, as well as Google Maps. We’ll conduct keyword research based on your service(s) in your local market and will submit optimized business information to the most authoritative directories.
On-Page SEO
SEO represents more than just words. Optimizing content for Google is about applying on-page ranking factors that signal Googlebots to crawl your website and index your content. Content is optimized for relevant search terms that we identify with keyword discovery tools, competitive analysis (what’s working for your competitors), and trending content.
Competitive Data
All clients have the option to allow us to analyze your competitor’s online efforts to learn where they’re ranking in search, with the goal of identifying weaknesses and looking for ways to outrank them. This report is the best way to gain that competitive edge that would otherwise remain unobtainable.
Why Should Elite Digital Marketing Be Your #1 Dental SEO Provider?
Our Satisfied Clients
Dental SEO is search engine optimization specifically aimed at dentists.
Yes! If customers are having a hard time with your website, it may discourage them from using your clinic. This can even be true for loyal customers!
