Dental SEO – SEO For Dentists

Rank Your Dental Website #1

Is SEO For Dentists Important?

SEO for any industry is important, however, some industries are significantly more competitive then others. Any health related industry, including dentistry, will be incredibly competitive online. You'll need serious SEO chops to rank for #1.

Dentists Near Me

It’s pretty well-known by now that significantly more people are using the internet to research local businesses than ever before. If your website isn’t ranking for high-intent keywords like “dentists near me”. Your website will need to rank for these terms in order to draw in new clients that aren’t familiar with your business.

Branded vs. Non-Branded Searches

What is a branded search?

A branded search means people are searching your business specifically. i.e. xyz dental clinic + teeth cleaning.

What is a non-branded search?

A non-branded search is when people are not searching for any specific dental clinics i.e. dentists near me.

Which is more valuable?

Your website should be on the first page of Google if you search for your businesses name exactly. If it is not showing up for a branded search then it is a big indication that the website is unoptimized and is missing easy leads. If you’re missing out on “non-branded” searches, then you’re missing new customers that haven’t heard of your business, or are not thinking of your business. 

Non-branded searches require strategy and expertise to rank for them. This is because your business will be instantly competing with similar businesses that may not be near you physically. However, these types of searches are the most effective way to grow your business and gain new clients with out having to manually reach out to them.

Why Is SEO For Dentists & Dental Clinics So Crucial?

If you have a dental website, you will be competing for local traffic. National traffic is fairly irrelevant to most dental sites since you have to physically be present at the clinic. Dental practices also typically have very high marketing budgets since acquiring new customers is so important to their survival. So if most general dental clinics are competing for the same thing, how do you get out ahead of your competition?

Google My Business Profile (Local SEO)

If you can appear in the first 3 spots on the GMB rankings, also known as “position 0”, then you are also positioning yourself above the organic results and users will see you in the map pack! This can be a huge lead generator for you since the results will show your address, a review rating, and a shortcut to your website. GMB is often a misunderstood platform and people leave out lots of optimization potential to really capitalize on it.

Your Dental Website

How effective is your website, is it easy to navigate? Can customers find the booking form easily? There are lots of questions to ask when the initial audit takes place. We’ll definitely see opportunities to improve your website. This can be anything from the layout, to how fast it loads. Many people take websites for granted and they think that “just having” a website is good enough. This is far from the truth, websites need to be cared for, nurtured, and improved upon.

Google Ads (PPC Leads)

The dental website is a highly-competitive space which means costly leads. However, with the right purchasing managing your account your cost-per-lead can be significantly lowered and you can turn a profit. One of the most obvious ways to use PPC spend is for emergency dental customers. Someone experiencing extreme oral pain and discomfort will want relief now instead of later. 

Social Media Platforms

Are you on social media? If you’re not because you think it’s too competitive then you are missing out on lots of potential. Social media accomplishes a couple of things that generate trust. It mainly shows that you are active online and this is crucial for convincing customers to choose you. Sharing information for free and communicating with your patients is an extremely positive trust signal for new patients. Customers generally want to have easy access to contact you, this will alleviate their concerns.

Online Reviews

The best way to tell your customers you’re the best, is to get others to do it for you! Platforms like Facebook, Yelp, GMB, and more all have a review option on them. If people love your service and business you should be getting reviews naturally from them, or you should be asking for them. Unhappy customers leave negative reviews, which can be useful info, but will also hurt your reputation online if the concerns are not addressed. An ideal rating on a 5 star system is 4.5-5. New customers like to see great ratings, but it will be difficult to get 5 stars over enough ratings, so you should be aiming to keep your rating at least 4 and above.

Elite Digital Has Competitive SEO Experience

The industries below are incredibly competitive and it takes serious skill to rank for the first page of Google.

cattail crossing elite digital marketing 1
cattail crossing seo results
royal pizza elite digital marketing
royal pizza seo results
Neumann Plumbing
Traffic Neumann Plumbing
Forum Law
forum law seo results 1

Our Holistic Approach to Dental SEO

Our approach to Search Engine Optimization (SEO) for dentists blends the technical aspects of SEO (CMS optimizations, bytes, waterfalls, paint, etc.) with an intuitive user experience.

Ongoing analytics and relevant optimized content ensure that we deliver best-in-class strategies for an organic online presence. This is especially important for a competitive industry, such as dentistry.

In other words, we leave no stone unturned in striving to secure a foothold for your website on the first page of Google.

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Consultative Discovery Sessions

One of the first things we do with new clients is learning about their goals and expectations. This allows us to plan a measurable roadmap and anticipate key performance indicators (KPIs). During this session, we’ll determine the level of attention you’re looking at for your online business.

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Build or Audit Your Website Presence

Every successful online business begins and ends with a website. Why? Because your customers are searching Google for solutions to their problems, not social channels. We want your website to be mobile-friendly, SEO-friendly, and user-friendly for the best possible search rankings.

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Technical SEO​

We conduct an in-depth analysis of every aspect of your online presence, accompanied by an actionable strategy for improvement. Essential characteristics include navigation and site structure, structured data, mobile content, site speed, crawlability, indexation, links, canonization, and optimization of various file types.

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Local SEO​

Improve the visibility of your online presence with optimal search rankings for locally targeted search terms, as well as Google Maps. We’ll conduct keyword research based on your service(s) in your local market and will submit optimized business information to the most authoritative directories.

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On-Page SEO​

SEO represents more than just words. Optimizing content for Google is about applying on-page ranking factors that signal Googlebots to crawl your website and index your content. Content is optimized for relevant search terms that we identify with keyword discovery tools, competitive analysis (what’s working for your competitors), and trending content.

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Competitive Data​

All clients have the option to allow us to analyze your competitor’s online efforts to learn where they’re ranking in search, with the goal of identifying weaknesses and looking for ways to outrank them. This report is the best way to gain that competitive edge that would otherwise remain unobtainable.

Why Should Elite Digital Marketing Be Your #1 Dental SEO Provider?

Leave the hard stuff to the experts, Elite Digital Marketing has a full team of specialists that are each dedicated to a particular branch of marketing. This means to match our level of expertise, you would have to hire multiple specialists and a manager! Or you could outsource it to us and we can take care of everything for you.
Frequently Asked Questions?

Dental SEO is search engine optimization specifically aimed at dentists.

Yes! If customers are having a hard time with your website, it may discourage them from using your clinic. This can even be true for loyal customers!